Hotel Digital Marketing Essentials

the fundamentals






Skill Level

9:00 h


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Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?

Do you feel like you know one area of digital really well but might be missing out on some other important segments?

For a comprehensive overview of the hotel marketing world, this is the program for you.

We have broken up the program into logical sections – Paid, Owned, and Earned Media, which covers everything from websites to social, PR to email marketing, and really everything in between.  Additionally, we added in a fun walk through history, as it pertains to hotels and digital marketing as a pre-class exercise. And we added in analytics, intermediaries and vendor management.  We cover every critical area you may come across.

Completing this course will help you:

Who should take this course?

Revenue, sales and marketing professionals who need to advance their knowledge around all things digital marketing. 

Regional, Corporate and Property Level:

  • Directors of Sales and Marketing
  • Revenue Managers & Directors
  • eCommerce Managers
  • General Managers
  • Asset Managers

A glimpse into the questions we will answer...

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Learning Path

This first week we cover structure and strategy.  We’ll review the definitions of Paid, Owned and Earned Media.  We will walk through an entire strategy as it relates to the marketing funnel.  We will share the Conversion Formula and review the formation of a marketing strategy.

60 minute virtual web classroom

In this session we will review our owned media – specifically our hotel website.  We review content, imagery, merchandising, SEO and the booking engine.  

60 minute Virtual Web Classroom

We continue owned media in part two including CRM, email marketing, loyalty and recognition as well as analytics and KPIs for owned.

60 Minute Virtual Web Classroom

In this session we cover earned media, or social, public  relations, guest reviews and influencers.  We share some key measurements, discuss social media monitoring v. listening and share social post best practices.

60 Minute Virtual Web Classroom

This session covers search, display, native, meta and social paid advertising.  We also cover tracking and analytics.

60 Minute Virtual Web Classroom

In this final session we review OTAs and distribution.  We also cover vendor relationship management, trending topics including AI and Data Science. 

60 Minute Virtual Web Classroom

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Price - $450 per person

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